You know how, when something is meant to be, it just…unfolds? Well, friends, that’s exactly how this last month has felt. With very little marketing under way, we are already off to a great start.
We have opened up our daycare services and are excited to be inviting a few more guests to our daily dog parties. If you think your dog might need a mini-vaycay for the day - bring ‘em on by!
Book a stay! We have a lot of fun over here but if your dog just wants a little quiet company while you're away for the day, we’re here for that too. Our boy, Harley, is the resident President of The Loner’s Club - he’s always accepting new members when we have guests who prefer a calmer environment. Either way - we’ve got a place for your pup!
As far as getting our name out there, we’ve been visiting local communities’ pet hubs and asking small business owners to help us spread the word. A big thanks to those who let us leave our cards for their clientele; we really appreciate it.
In South Haven, we visited the folks at Decadent Dogs - I’ve been frequenting their establishment since I moved to Michigan in 2011 and have been a fan ever since. You can check them out
here. There's a wonderful group of people running the store as well - always a bonus. Thank you for your dedication and service to the community, Decadent Dogs! We’re big fans.
We took a trip to Kalamazoo to visit Marissa and Luke at Barks 5th Avenue. Lovely humans! Loved their dog boutique! Check it out
here. This cute little spot has a great selection of everything you might need for your pup. Marissa and Luke shared that they followed their hearts and took over the store this past spring - yay for local small business owners who are taking the leap! It’s a scary ride but it sure is worth it. They’re very knowledgeable about the products they offer and they’re just plain old good vibes - I encourage you to stop by and visit. (BONUS: awesome bookstore next door)
The coffee world loves us too! Shout out to Café Julia’s for helping us spread the word. This is a great place to stop by for a latte and a sandwich while your dog is on vacation at Iva’s Place. ;) You can peruse their menu
here. They offer baked goods to die for as well if you find yourself with a bit of a sweet tooth...irresistible stuff over there.
Our greatest marketing tool has been simple: being present and authentic in the community while we spread the word about who we are and what we do. Our mission, after all, is “to inspire community and well-being through compassion for animals”. That being said, please help us spread the word! We are relying 100% on good-old-fashioned community support. I firmly believe that
true community - the people we run into every day, the people we talk to every day - that’s where our roots are. That’s where home is. Community is where stories are shared and hearts are opened…authentically and in real time. Helping one another in service to our communities is why we are all here. My love for animals informs my service to the community. I hope you’ll consider sharing the news of Iva’s Place with family and friends. We’re excited to add to the pack as we grow.
Lastly, I'd like to give a huge thanks to Mike Kiefer, owner of Great Lakes Signs in South Haven. As you can see from each of the photos, his artistry is superb! We highly recommend working with him if you have a need for his area of expertise. In our efforts to make our home more suitable for this business venture, we’ll be making additional upgrades as we go. We’re currently working on fencing in another acre for an additional doggie playground - ain’t nothin’ wrong with a little more runnin’ room!
Thanks again to all the local business owners who are helping to spread the word. And thank YOU, friends of Iva’s Place, for the same.
Until next time…
Be well,
🐾
tl
P.S. If you have not already done so, please take a few minutes to fill out our new client registration form
here. This is helpful for our records. Whether you’ve already visited us or are just joining us, we want to have as much information as we can about you and your pups. This will better serve you and us in the future, as we hope to add more human animals to our team. :) Thank you in advance!